The Supermarket Co. is an American-based streetwear and lifestyle brand founded by Kawaun Love and Shalise Jones in 2019. Created in Philadelphia, PA; the duo exhibits their collaborative brand as ready-to-wear and made-to-order pieces for the family that raised you and the one you’re raising; because the uniform stays in the family.

Kawaun Love grew up in New York City, where fashion isn’t just style; it’s survival, identity, and culture all at once. The streets were his classroom. Every borough, every block taught him something about how people use clothing to say who they are without speaking a word.

Shalise Jones took a different path to the same truth. Her years at The University of the Arts in Philadelphia gave her a technical language for what she’d always felt: that fabric has memory, that design carries meaning, that what you wear is never really just what you wear.

The Supermarket Co. takes its name from the most human of places; somewhere everyone is welcome, where lives quietly intersect over ordinary things. That spirit lives in every stitch, cut and sewn on American soil for the person moving through the world on their own terms.

Each collection is a chapter. Each piece, a wearable story passed down, remixed, and made new. This is hereditary fashion; designed for the people who carry history on their backs and wear their future on their sleeve.

“We don’t design for trends. We design for the closet your grandchildren will raid.” — Kawaun Love & Shalise Jones